PROJECT DETAILS

Millionaire Beauty

We helped a luxury skincare brand significantly increase their web traffic, sales, and ROAS through data-driven performance marketing.

  • The business was referred to us by an existing client with underperforming paid media campaigns
  • We leveraged the luxury skincare brand’s impressive social media following to raise awareness and boost sales
  • The company enjoyed an increase in sales through paid online advertising of almost 1,000%, along with many other benefits

Find out how we made improvements across the board for this luxury brand, who needed to reach the next level in both visibility and sales.

THE BRIEF

Millionaire Beauty

The client is a luxury organic skincare brand created by a founder with over 25-years pharmaceutical experience, blending scientific knowledge with natural ingredients to create products that achieve results while taking care of the environment and their customer’s skin.

The brand was referred to us by an existing client in the hope that we could transform their flagging performance marketing campaigns. Devised and managed by a team of freelancers, the company’s efforts so far had failed to produce tangible results or scale effectively.

We stepped in with the knowledge, experience and insight needed to turn things around for this fantastic brand.

WHAT WE DID

Identifying that they already boasted an impressive social media following, our natural first step was to leverage their existing Facebook and Instagram presence, using video ads to target interest and lookalike audiences.

Using the data gathered from these new campaigns, we were able to introduce value-based lookalikes to significantly increase AOV and ROAS, alongside implementing a carefully crafted Google Shopping campaign, focused on high value items, to push sales and increase visibility across Google’s network.

Finally, Search and DSA campaigns were put in place to capture any users not targeted by the Shopping ads, to create full coverage and ensure every chance of success.

Our work with the brand resulted in key benefits that included

AOV
+ 0 %
Returning Visitors
+ 0 %
Conversion Rate
0 x

Challenge & goals:

The brand did not find ways to grow beyound $12k/month in revenue and was looking to scale dramatically.

  • Increase funnel conversion
  • Build an effective ad creative flow
  • Grow sales to $20k per month and beyond

That’s why Jasmita was the perfect match for Millionaire Beauty

Jasmita

  • Digital marketing
  • Facebook Ads
  • Most eCommerce brands want to see instant success, but testing and learning takes about 3-6 months if you’re new to Facebook Ads, or have run them before but lack quality structured data.

Strategies the expert used

01.

A/B testing the first two months – Identified key steps from the long account creation process to track and send meaningful data so the ad-platform algorithms could better optimize towards the main goal.

02.

Building a marketing funnel – Did extensive audience and persona research based on the client’s insight and historical advertising performance data to improve ad targeting.

03.

Extensive market research – Implemented audience segmentation strategies to test and analyze which audiences were driving the best results so we can scale.

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