Breaking the Concept
Our Approach to Paid Social
Social – Commerce
Social Media Marketing Agency
Platforms We Work On
Paid Social Media Services We Offer
Grow your Business with Us
We know how to target your customers on all platforms they engage with. We are experts in Snapchat, Pinterest, Facebook, Instagram, TikTok and more, and will deliver cost-effective results for you that are both trackable and measurable. We’re also one of only a few digital marketing agencies to have been awarded Facebook Preferred Partner status, meaning we are a preferred partner of the channel for running paid social ads.
With a 50 point audit tool we are able to look at every aspect of your ad account to measure hygiene, performance, creative use and overall condition. We understand your customer’s purchase journey is complex, therefore using this data we help you make accurate budget decisions that are easy to manage. These data sets are invaluable in our paid social strategy.
Our paid social team are not only experts in creating campaigns and strategies that are optimised against search impressions, Google trend uplifts, brand awareness and ad recall, but also in knowing exactly what your customers are looking for. Whether it’s product carousels to pique their curiosity, emotive copy to persuade them to click, or bold images and powerful videos to grab their attention, we create ads that get you the conversions you want.
We specialise in marketing video assets across multiple social landscapes. Our Paid Social creative experts have strong experience with content creation and creative briefing, which will bring you the conversions you want. Our video campaigns, on platforms such as Snapchat, Instagram & Facebook, see strong performance, while our social media suite we can also drive awareness, installs and engagement to any apps your brand has.
Stop social media distracting your audience from purchasing by remarketing to them whilst they’re browsing their newsfeeds. Import email lists and increase the lifetime value of your current customers, or let us find your audiences and reach out to new potential buyers with similar behaviour to your current database.
Conversions are essential for success. And you need to show which channels bring you the biggest return. Social media conversion tracking is a key tool in measuring your investment and showcasing the results you get. We place pixels on your site to monitor and track view-through and click-through rates, and we attribute all relevant conversions to your paid social campaigns – direct or indirect. Want to get more out of your social marketing? Find out more about our CRO Service.
Our Case Studies
We developed a fully customised Shopify subscription model for a food retailer in just two weeks, generating over £100k in...
We helped Developing the Inner You generate a high volume of sign-ups from a conversion optimised landing page.
A supplements startup with big ideas received a big boost with our web design and performance marketing support.
We helped Vitamasques turn around negative ROAS, increase web traffic, and smash sales targets.
We helped Millionaire Beauty significantly increase their web traffic, sales, and ROAS through data-driven performance marketing.
We helped EcoYork increase their web traffic, sales, and ROAS through data-driven digital marketing.
We helped Bradley's Fish turn around negative ROAS, increase web traffic, and smash sales targets.
WHAT CLIENTS SPEAK
Our client opinion matters a lot
Our client opinion matters a lot
247 Digital Marketing has been a great partner into IntelePeer’s entry into digital marketing. Their attention to detail, monitoring and management ...
VP of Marketing
As a franchisor, we wanted to help our franchisees figure out how to best spend their search engine marketing dollars. We approached 247 Digital Marke...
247 Digital Marketing is an integral asset to Charter Jet One’s SEM, raising our company’s initiatives and brand awareness across the web....
Charter Jet One
We are delighted to work with the 247 Digital Marketing Team! They have a clear understanding of our business needs and goals and are excellent commun...
Marketing/Stylist – Garbarini
FAQ's About Paid Social Media Services & 247 Digital Marketing
What is the difference between Paid Social Media and Organic Social Media?
Organic Social Media activity requires no media spend. Content is posted directly into your social feed and will only be seen by your followers (or followers of those followers if they interact with the post).
Do you carry out Paid Social audits?
How do you identify Paid Social audiences?
- Platform native targeting based on pre-defined audience segments such as demographic, location, interest, behaviour, job title, content and more
- First party data, such as website visitors, people who have taken specific actions on your website or people who have engaged with ads
- Third party data on some platforms, although this will usually require an agreement with the platform and data provider and will incur additional costs
How do you report on Paid Social performance?
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