Breaking the Concept

Our Approach to Paid Social

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Paid social is an effective way to build brand brands from the ground up or bolstering above the line campaigns. With a keen eye for content and strong analytical skills, our team of experts can help create social-first content that drives meaningful engagement within your target audience with measurable results.
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Social – Commerce

Social media is has evolved beyond just click and likes, with all the major platforms now offering strong e-commerce propositions. Using social media’s advanced targeting capabilities we use Demographic, Geographic, Behavioural and interest-based targeting alongside Lookalike audiences built from first-party data to reach potential customers on the platforms they the most time on. Through using your CRM and Pixel we develop retargeting strategies to drive the strongest ROAS at the lowest CPA using Dynamic retargeting tailored to the users’ purchase behaviour.
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Lead generation

With the dawn of the cookie less world lead generation is more important than ever before as first-party data becomes more important than ever. Whether it’s generating leads on LinkedIn with account-based marketing or building a CRM with high intent customers on Facebook, our team of experts will choose the right platform and strategy to meet your business needs.
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Social Media Marketing Agency

If there’s one channel that can really do it all, it’s Paid Social.
Its full-funnel capabilities run from increasing awareness through to consideration, driving sales and building communities, each with specific objectives, optimisation events and measurement metrics for each. Quality creative, cutting-edge formats, intelligent targeting… there’s a lot for our team of experts to nerd out about!
Years in Market
Global clients

Platforms We Work On

Paid Social Media Services We Offer

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We know how to target your customers on all platforms they engage with. We are experts in Snapchat, Pinterest, Facebook, Instagram, TikTok and more, and will deliver cost-effective results for you that are both trackable and measurable. We’re also one of only a few digital marketing agencies to have been awarded Facebook Preferred Partner status, meaning we are a preferred partner of the channel for running paid social ads.


With a 50 point audit tool we are able to look at every aspect of your ad account to measure hygiene, performance, creative use and overall condition. We understand your customer’s purchase journey is complex, therefore using this data we help you make accurate budget decisions that are easy to manage. These data sets are invaluable in our paid social strategy.

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Our paid social team are not only experts in creating campaigns and strategies that are optimised against search impressions, Google trend uplifts, brand awareness and ad recall, but also in knowing exactly what your customers are looking for. Whether it’s product carousels to pique their curiosity, emotive copy to persuade them to click, or bold images and powerful videos to grab their attention, we create ads that get you the conversions you want.


We specialise in marketing video assets across multiple social landscapes. Our Paid Social creative experts have strong experience with content creation and creative briefing, which will bring you the conversions you want. Our video campaigns, on platforms such as Snapchat, Instagram & Facebook, see strong performance, while our social media suite we can also drive awareness, installs and engagement to any apps your brand has.


Stop social media distracting your audience from purchasing by remarketing to them whilst they’re browsing their newsfeeds. Import email lists and increase the lifetime value of your current customers, or let us find your audiences and reach out to new potential buyers with similar behaviour to your current database.


Conversions are essential for success. And you need to show which channels bring you the biggest return. Social media conversion tracking is a key tool in measuring your investment and showcasing the results you get. We place pixels on your site to monitor and track view-through and click-through rates, and we attribute all relevant conversions to your paid social campaigns – direct or indirect. Want to get more out of your social marketing? Find out more about our CRO Service.

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FAQ's About Paid Social Media Services & 247 Digital Marketing

What is the difference between Paid Social Media and Organic Social Media?

Paid Social Media activity requires media spend to be put behind posts. These posts tend not to appear in your owned feed and can be seen by anyone in the target audience you set for that post.

Organic Social Media activity requires no media spend. Content is posted directly into your social feed and will only be seen by your followers (or followers of those followers if they interact with the post).

Do you carry out Paid Social audits?

Yes, as a Social Media Agency we will always review your existing activity – including account and tracking setup, targeting, formats, creative and messaging as well as overall strategy – before we start. This will allow us to identify immediate efficiencies for quick wins as well as longer term gains.

How do you identify Paid Social audiences?

We can take your existing target audience or work closely with the Insight & Strategy team to develop a set of personas and build out the best targeting for them within each platform. This may include:

  • Platform native targeting based on pre-defined audience segments such as demographic, location, interest, behaviour, job title, content and more
  • First party data, such as website visitors, people who have taken specific actions on your website or people who have engaged with ads
  • Third party data on some platforms, although this will usually require an agreement with the platform and data provider and will incur additional costs

How do you report on Paid Social performance?

As a performance marketing agency, we have a laser focus on data and analytics. We offer 24/7 dynamic reporting using Google Data Studio, giving you full transparency over your performance. Our bespoke reporting dashboards allow us to blend data sources and put the information into the format that works best for you, whether a top-level overview or a granular breakdown of all campaigns.


    Meeting time Schedule

    You can also call us and we will be happy to assist you.
    +1 502-509-9398