AI Search Optimization
AI Search Optimization is the next evolution of SEO - designed to help your content rank and stand out in AI-powered search experiences like Google’s AI Overviews, ChatGPT and other generative engines. Unlike traditional SEO, which focuses on ranking blue links, AISO is about making your content easily understood, cited and recommended by AI systems.
This involves structuring content for AI comprehension, implementing schema markup, building strong authority signals and optimizing for AI crawlers. As AI chatbots and large language models (LLMs) become primary gateways to information, AISO ensures your brand appears in conversational responses, summaries and recommendations.
Grounded in SEO fundamentals but adapted for generative engine optimization (GEO), it requires specialized strategies around LLM retrieval methods, knowledge graph alignment and multimodal content. The goal isn’t just to rank - it’s to be the trusted source AI references first.
