Overview

DataArt is a global technology consultancy with over 6000+ experts across 20+ countries, known for delivering top-tier solutions in AI, Cloud, Data Analytics, DevOps, and Custom Software Engineering. Despite their impressive portfolio and worldwide presence, DataArt sought to scale their B2B lead generation efforts and improve ROI on paid marketing.

That’s where 247 Digital Marketing Agency stepped in. With over a decade of digital expertise and an in-house team of 50+ marketing professionals, we partnered with DataArt to design and implement a performance-driven Google Ads strategy that captured high-quality leads across global markets while optimizing costs and conversions.

Challenges & Initial Hurdles

Before collaborating with 247 Digital Marketing, DataArt faced key challenges that limited their paid marketing performance:

Broad keyword targeting led to irrelevant clicks and poor lead quality.
High Cost Per Lead (CPL) across global campaigns, reducing ad spend efficiency.
Unoptimized ad creatives that failed to connect with enterprise-level decision-makers.
Limited visibility into conversion tracking, making ROI measurement difficult.
Absence of regional campaign segmentation, resulting in wasted impressions and low engagement.

These challenges prevented DataArt from unlocking the full potential of Google Ads as a sustainable lead generation channel.

Strategy & Implementation

247 Digital Marketing’s PPC and analytics experts developed a multi-layered Google Ads strategy focused on precision targeting, automation, and optimization.

Data-Driven Audience Segmentation:
We defined DataArt’s Ideal Customer Profiles (ICPs) CTOs, CIOs, and senior decision-makers in regions including the USA, UK, and Europe.
Service-Based Campaign Structuring:
Created separate campaigns for AI & ML, Cloud Solutions, Data Analytics, and Software Engineering, each with tailored keywords, messaging, and ad extensions.
Smart Bidding and Conversion Optimization:
Leveraged AI-driven bidding strategies (Target CPA and Maximize Conversions) to improve efficiency. Enhanced conversion tracking with Google Tag Manager for precise data insights.
Creative & Landing Page Alignment:
Developed compelling, benefit-oriented ad copy and optimized landing pages that aligned with DataArt’s brand voice and lead generation goals.
Remarketing & Demand Nurturing:
Executed dynamic remarketing to re-engage high-intent visitors and nurture campaigns through tailored follow-ups to improve conversion rates.

Results

The campaign achieved impressive performance metrics within the first six months:

Qualified Leads Increased by 62% across key regions.
Cost Per Lead (CPL) dropped by 28%, maximizing ad budget efficiency.
Click-Through Rate (CTR) improved by 68%, driven by engaging ad creatives.

Conversion Rate rose from 2.9% to 6.7%, with steady month-over-month growth.

Summary

Through strategic targeting, AI-powered optimization, and continuous performance tracking, 247 Digital Marketing Agency transformed DataArt’s Google Ads campaigns into a powerful lead generation engine.

Our partnership not only delivered a surge in qualified B2B leads but also established a sustainable, scalable paid marketing ecosystem that continues to drive measurable business growth.

At 247 Digital Marketing, we don’t just run ads, we engineer performance that converts.

Our Case Studies

Our work and impact on brands we work with

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