
The Importance of Video Marketing: How to Create Compelling Video Content
In the ever-evolving landscape of digital marketing, video has emerged as a powerhouse. From social media platforms to websites and email marketing, video content has become an integral part of…

How to Plan Your Advertising Budget and Calculate ROI
A powerful strategy for media buying is one of the most important tools a marketer can employ to increase brand visibility and audience engagement. One of the keys to an…

How to Stay on Top of Digital Marketing Trends
Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital marketing strategy in order to…

How to rank high on Google
This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Make sure you check off these boxes…

7 Different Types of Marketing Campaigns
What Is a Marketing Campaign? A marketing campaign is a collection of strategies designed to accomplish a specific marketing objective for an individual, brand or company. These campaigns are crafted…

Two big challenges digital marketers face
Most of the discussion on digital marketing is by industry outsiders looking in or by digital marketers indulging in geek speak with each other. Very little is talk of some…