#1 Online Fish & Seafood Suppliers in UK

PROJECT DETAILS

Bradley’s Fish

A startup with big ideas received a big boost with our web design, SEO, ecomerce marketing, email marketing and performance marketing support.

  • Bradley’s Fish. needed help with generating web traffic and increase sales in a crowded market
  • We helped them stand out from the competition with a winning e-commerce marketing strategy
  • The brand is now reaping the benefits of a website converting at almost double the industry average

Read on to discover how we increased sales for this exciting startup by almost 225%!

THE BRIEF

Bradley’s Fish

F.R. Bradley (Feltham) Ltd was established in 1946 by Frank Bradley (senior) and his wife Anne, selling jellied eels from their first-ever stall in Sunbury-on-Thames. When they moved to their second location, in Brentford Market, the business really took off and people came from far and wide to buy Bradley’s jellied eels. This success put Bradley’s firmly ‘on the map’ and established a whole new trade around the Middlesex area.

Since the mid-1990s, Bradley’s has been supplying the major high street supermarkets across Great Britain with over 15,000 pots and bowls of our famous jellied eels. Every week we make sure we have a consistent, reliable delivery mechanism and the highest quality products!

Increase Sales
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Increased Traffic
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ROAS
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Challenge & goals:

We have extensive experience in all aspects of ecommerce marketing, achieving results that always exceed our client’s expectations.
  • Increase funnel conversion
  • Build an effective ad creative flow
  • Grow sales to $250k per month and beyond

That’s why Jasmita was the perfect match for Bradley’s Fish

Jasmita

  • Digital marketing
  • Facebook Ads
  • Most eCommerce brands want to see instant success, but testing and learning takes about 3-6 months if you’re new to Facebook Ads, or have run them before but lack quality structured data.

Strategies the expert used

01.

A/B testing the first two months – Identified key steps from the long account creation process to track and send meaningful data so the ad-platform algorithms could better optimize towards the main goal.

02.

Building a marketing funnel – Did extensive audience and persona research based on the client’s insight and historical advertising performance data to improve ad targeting.

03.

Extensive market research – Implemented audience segmentation strategies to test and analyze which audiences were driving the best results so we can scale.

Results

ROAS

Revenue

CAC

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