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Portfolio Case Study 247 Digital Marketing 16

Overview

Michel Verderosa, a trusted CPA and financial advisory firm, approached 247 Digital Marketing with a clear objective—modernize their online platform, improve search visibility, and generate consistent, high-quality leads. Although the firm had a strong reputation offline, their digital footprint did not reflect their expertise, credibility, or service offering. With over a decade of experience and a team of 50+ specialists, 247 Digital Marketing built a comprehensive growth strategy spanning website development, SEO, Google Ads, and social media performance marketing.

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Challenges & Initial Hurdles

Before partnering with 247 Digital Marketing, Michel Verderosa faced several pain points:

  • Outdated website experience: Their existing website lacked professional design, intuitive navigation, and strong conversion elements.
  • Low online discoverability: The firm ranked poorly for essential CPA-related keywords, making it difficult for potential clients to find their services.
  • Limited social presence: Social media platforms were inactive, resulting in zero brand engagement and missed opportunities to position the firm as an industry authority.
  • Unoptimized paid ads: Previous Google Ads campaigns produced negligible results due to weak targeting, irrelevant keywords, and poor landing page alignment.
  • Competitive local market: With numerous CPA firms in the region, establishing differentiation and trust was essential.

These challenges created a digital gap that restricted lead flow and limited the firm’s ability to grow online.

Strategy & Implementation

247 Digital Marketing crafted a multi-layered strategy focused on building credibility, enhancing visibility, and optimizing conversions.

Website Design & Development:
 The team created a fully redesigned, modern website with a clean, professional aesthetic aligned with financial industry standards. Emphasis was placed on user experience, service clarity, lead-generation forms, and mobile responsiveness. Conversion-centric copywriting and AI-driven UI enhancements ensured every page supported client acquisition.

Search Engine Optimization (SEO):
 A complete SEO overhaul included keyword research targeting local CPA, tax planning, and financial advisory terms. On-page optimization, technical fixes, improved schema markup, and high-quality backlinks helped strengthen domain authority. Service pages and blogs were optimized to increase organic reach.

Google Ads Management:
 The PPC team rebuilt Google Ads campaigns from the ground up. High-intent keywords, strategic bidding, and industry-specific ad copy were paired with optimized landing pages. Retargeting campaigns ensured warm prospects stayed engaged, driving more inquiries at a reduced cost.

Social Media Marketing:
 A consistent content strategy was introduced across platforms, focusing on tax tips, financial advice, firm achievements, and client value propositions. The goal was to position Michel Verderosa as a credible, approachable, and knowledgeable financial partner. Engagement-driven posts, professional creatives, and audience targeting helped build community trust and brand recognition.

Results

Within the first 120 days, the impact was significant:

  • New website launch increased session duration by 62%
  • Organic search traffic grew by 178%
  • 13+ local CPA and tax-related keywords ranking on page 1
  • Google Ads generated 3x more qualified leads while reducing cost per lead by 41%
  • Social media engagement increased by 290%, improving brand visibility and trust
  • Consistent month-over-month growth in client inquiries

247 Digital Marketing successfully transformed Michel Verderosa’s digital ecosystem into a high-performing lead-generation engine.

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Summary

Through a strategic blend of website redesign, SEO optimization, Google Ads, and social media marketing, 247 Digital Marketing elevated Michel Verderosa from an under-optimized digital presence to a competitive and trusted online authority. The collaboration delivered measurable improvements in visibility, engagement, and lead quality—empowering the firm to attract more clients and strengthen its position in a competitive financial services landscape.

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