Portfolio Case Study 247 Digital Marketing
Overview

Our client is a dynamic e-commerce retailer offering a diverse range of products, including energy drinks, snacks, pet supplies, electronics, housewares, baby products, gardening supplies, and plants. With such a broad catalog, the challenge was clear: how do we create a unified digital strategy that drives conversions across multiple product categories?

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Challenges & Initial Hurdles

The client faced several hurdles:

  • Low Conversion Rates: Despite steady traffic, conversions hovered around 3.1%, limiting profitability.
  • Underperforming Average Order Value (AOV): At $28.10, the AOV was below industry benchmarks.
  • Platform Limitations: Previous reliance on a basic Shopify setup restricted scalability and advanced marketing automation.

The client approached 247 Digital Marketing Agency seeking a complete digital transformation from strategy to execution.

Strategy & Implementation

We implemented a multi-pronged strategy leveraging 247 Digital Marketing’s expertise in SEO, PPC, CRO, and AI-driven personalization:

  1. Advanced E-Commerce Optimization
    • Migrated to a robust platform with inventory tracking, CRM integration, and automated workflows.
    • Designed high-converting landing and checkout pages using behavioral analytics.
  2. AI-Powered Ad Campaigns
    • Launched Google Shopping and dynamic remarketing campaigns, targeting high-intent audiences.
    • Implemented predictive bidding strategies to maximize ROI.
  3. Conversion Rate Optimization (CRO)
    • A/B tested product pages and checkout flows.
    • Personalized recommendations based on user behavior.
  4. Payment Gateway Diversification
    • Integrated multiple gateways (PayPal, Stripe, and regional options) to reduce transaction declines.

Results

Within 90 days, the transformation was remarkable:

  • 7X Increase in Conversion Rate
    From 3.1% to an average of 21.7%, driven by optimized funnels and targeted campaigns.

  • 1.3X Increase in AOV
    From $28.10 to $36.53, thanks to strategic upselling and bundling.

Revenue Surge
Monthly revenue jumped from $42,000 to $138,000, with consistent growth across categories.

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Key Metrics

Month Sales Gross Revenue AOV
December 1,200 $36,920 $30.76
February 3,950 $129,875 $32.87
March 4,300 $138,000 $36.53
SM Green
Summary

If the client had continued with their old setup, $100,000 in ad spend would have yielded ~110 sales at $28.10 each ($3,091 revenue).
With 247 Digital Marketing’s optimized strategy, the same spend now generates 7,000+ sales at $36.53 each ($255,710 revenue)—a transformational ROI.



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