MDA Group

Project Details

MDA Group

MDA Group LLC is a leading systems integrator specializing in Russian IT solutions. Established in 2015, the company provides digital and IT consulting, information system development, and digital twin technology. With extensive experience in government tenders and compliance with procurement regulations, MDA Group ensures technological independence and security. Their expertise spans IT equipment selection, hardware-software complexes (HSC), virtual desktop infrastructure (VDI), and AI-powered security solutions for Smart City and Safe City initiatives.

Objective

Despite its expertise and established reputation, MDA Group faced significant challenges in reaching its target audience. The company struggled with limited online visibility, inconsistent lead generation, and inefficient customer acquisition. Traditional marketing methods were no longer sufficient to engage potential clients, and their digital presence lacked optimization for search engines and targeted advertising. Without a structured digital marketing strategy, MDA Group was losing potential clients to competitors with stronger online engagement. To bridge this gap and expand their market reach, the company sought the expertise of 247 Digital Marketing.

The Challenges

To enhance MDA Group’s online presence and boost lead generation, 247 Digital Marketing implemented a comprehensive strategy. We optimized the website’s structure, content, and keywords to improve search rankings, ensuring better visibility. A strong content marketing plan was developed, positioning MDA Group as an industry leader while building credibility and engagement. We launched targeted ad campaigns across paid search, social media, and Google Display to drive quality traffic. Conversion rate optimization refined user journeys, maximizing lead conversions. Remarketing strategies re-engaged potential clients, improving overall ad performance. Challenges included high competition, requiring aggressive SEO and paid ads. Compliance with strict industry regulations was essential while maintaining engaging ad copy. Filtering high-quality leads and optimizing conversion funnels was another challenge. Managing a multi-platform presence required a cohesive strategy to ensure brand consistency and effectiveness.

Increased Website Traffic

0 %

Growth in Qualified Leads

0 %

Improvement in Conversion

0 %

Through a strategic digital marketing approach, 247 Digital Marketing successfully transformed MDA Group’s online presence. By leveraging SEO, content marketing, paid ads, and conversion optimization, we helped MDA Group significantly enhance its visibility, generate high-quality leads, and drive business growth. This case study highlights the power of digital marketing in helping companies navigate competitive landscapes and achieve sustainable success.