Portfolio Case Study 247 Digital Marketing 12

Overview

Chudasama Outsourcing Pvt. Ltd. (COPL) is a global leader in Architectural CAD Drafting and BIM Services, serving clients across the USA, UK, Canada, and Australia. With over a decade of experience, their expertise in 3D modeling, Scan to BIM, and Revit BIM modeling has positioned them as a trusted name in the AEC (Architecture, Engineering, and Construction) industry. However, despite their solid portfolio and client satisfaction rate, COPL faced limitations in digital lead generation and global online visibility.

That’s where 247 Digital Marketing Agency stepped in to revamp their digital strategy through SEO optimization, demand generation campaigns, and high-performing Google Ads to capture qualified leads from international markets.

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Challenges & Initial Hurdles

Before partnering with 247 Digital Marketing, COPL encountered several challenges:

  • Low keyword visibility for high-intent architectural and BIM-related keywords.
  • Limited organic reach and declining SERP rankings due to outdated on-page and technical SEO.
  • Poor lead quality from prior ad campaigns with low ROI.
  • Lack of brand differentiation in a highly competitive AEC outsourcing landscape.

No structured demand generation funnel to nurture and convert prospects effectively.

Strategy & Implementation

247 Digital Marketing’s expert team executed a data-driven, AI-powered digital roadmap designed to strengthen COPL’s authority and lead generation engine.

SEO Optimization:

  • Conducted a complete technical SEO audit to fix crawl errors, improve page load speed, and enhance mobile responsiveness.
  • Restructured website architecture for better UX and keyword clustering around “BIM Modeling Services,” “CAD Drafting,” and “Scan to BIM.”
  • Published optimized thought leadership blogs and landing pages, increasing topical authority and organic reach.
  • Built quality backlinks from industry-relevant domains to boost domain authority.

Demand Generation & Google Ads Campaign:

  • Designed a multi-tiered demand gen funnel, integrating awareness, consideration, and conversion campaigns.
  • Launched targeted Google Search Ads across the USA, UK, and Canada, with carefully curated ad copy and landing pages for each service vertical.
  • Implemented AI-based bid optimization and conversion tracking to maximize ROAS.

Introduced remarketing campaigns to re-engage past visitors and nurture leads through tailored email sequences.

Results

Within six months, COPL witnessed transformative growth across multiple performance indicators:

  • Organic traffic increased by 185%, with 60+ keywords ranking on Google’s first page.
  • Lead generation from Google Ads improved by 4.2x, while cost per lead (CPL) dropped by 38%.
  • Click-through rate (CTR) rose to 7.5%, well above the industry average.
  • Conversion rate surged by 45%, driving consistent inquiries from the USA and UK markets.

Monthly qualified leads grew from 40 to 180, fueling sustainable business expansion.

3d modeling services
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Summary

Through strategic SEO optimization, precision-driven Google Ads, and a robust demand generation framework, 247 Digital Marketing Agency helped Chudasama Outsourcing Pvt. Ltd. dominate search rankings, expand their digital footprint, and attract qualified leads from global markets.

This partnership reflects 247 Digital Marketing’s commitment to data-backed performance marketing where creative strategy meets measurable growth. The outcome? A thriving international presence, consistent lead pipeline, and a stronger digital identity that drives long-term success.

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