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Portfolio Case Study 247 Digital Marketing 15

Overview

Peptide Hubs, a growing peptide supplement brand, approached 247 Digital Marketing with a clear mission—expand visibility, strengthen brand authority, and scale online sales in an increasingly saturated health and wellness market. Despite offering high-quality peptide products, Peptide Hubs lacked the digital presence needed to reach ideal customers and compete with established brands. Leveraging over a decade of expertise and a team of 50+ in-house specialists, 247 Digital Marketing crafted a holistic digital growth plan centered on performance, optimization, and long-term scalability.

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Challenges & Initial Hurdles

Peptide Hubs faced several roadblocks when they partnered with 247 Digital Marketing:

  • Low search visibility: The brand ranked for only a handful of non-competitive keywords, limiting organic discoverability.
  • Minimal social engagement: Their social media platforms had low traction, limited community interaction, and inconsistent content.
  • No influencer presence: The brand had not yet established trust through industry influencers or micro-content creators.
  • High ad costs with low ROI: Previous attempts at paid advertising produced high CPCs and inconsistent conversions.
  • Highly competitive niche: The peptide market is dominated by strong players, making differentiation critical.

Recognizing these challenges, 247 Digital Marketing set out to position Peptide Hubs as a trusted and authoritative player in the peptide supplement category.

Strategy & Implementation

247 Digital Marketing deployed a multi-channel approach, using both organic and paid strategies to accelerate growth.

SEO Optimization:
 A full technical audit revealed indexing gaps, weak metadata, and low-quality backlinks. The SEO team developed a keyword map targeting high-intent industry terms, optimized on-page content, improved product descriptions, and built authoritative backlinks. AI-powered content tools were used to scale content production efficiently.

Social Media Marketing:
 The team implemented a structured content calendar focused on education, product highlights, and customer benefits. Visual storytelling, reels, and engagement-driven posts were introduced to enhance brand recall. Community management helped foster meaningful interactions.

Influencer Marketing:
 247 Digital Marketing sourced niche health and fitness influencers who aligned with the brand’s values. A mix of micro and mid-tier influencers created authentic product reviews, boosting credibility and expanding reach.

Google Ads & Facebook Ads:
 A complete overhaul of paid campaigns was executed. For Google Ads, targeted search campaigns, product listing ads, and retargeting funnels were built to capture high-intent buyers. On Facebook, interest-based audiences, lookalikes, and conversion-optimized creatives helped drive purchase-ready traffic. AI-powered predictive segmentation improved efficiency and reduced wasted spend.

Results

Within the first 90 days, Peptide Hubs saw significant improvements across all digital touchpoints:

  • 212% increase in organic traffic
  • Top-10 rankings for 18+ competitive peptide-related keywords
  • 3.4x growth in social media engagement
  • 124% increase in website conversions from influencer-driven traffic
  • 47% reduction in cost per acquisition across Google & Facebook Ads
  • Consistent month-over-month increase in overall revenue

Peptide Hubs not only improved visibility but also built a stronger digital brand foundation that continues to drive sustainable growth.

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Summary

Through a data-driven, AI-enhanced digital marketing strategy, 247 Digital Marketing successfully elevated Peptide Hubs from a low-visibility brand to a high-performing e-commerce business with strong market presence. By combining SEO, social media marketing, influencer partnerships, and optimized paid campaigns, the agency delivered measurable, lasting results—solidifying Peptide Hubs’ position in a competitive space.

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