Pets on Point

Project Details

Pets On Point

Pets On Point is a family-run pet supplies business based in Ayrshire, Scotland. Specializing in high-quality pet products, including food, toys, and accessories for cats, dogs, horses, and farm animals, they pride themselves on excellent customer service and competitive pricing. Despite offering premium products and a seamless online shopping experience, Pets On Point faced challenges in driving traffic, increasing sales, and expanding its customer base in an increasingly competitive online marketplace.

Objective

As an online business, Pets On Point relied on digital channels to attract customers. However, without a strong digital marketing strategy, they struggled with low website traffic, limited brand visibility, and stagnant sales. The highly competitive pet supply market meant that larger retailers dominated search rankings and social media presence, making it difficult for Pets On Point to reach its target audience. Their website lacked search engine optimization (SEO), and their social media engagement was minimal, leading to missed opportunities in acquiring new customers. Without data-driven marketing, they were unable to effectively target pet owners, optimize conversions, or retain loyal shoppers.

The Challenges

247 Digital Marketing stepped in to develop a comprehensive digital marketing strategy tailored to Pets On Point’s needs. Our focus was on improving search engine visibility, increasing conversions, and enhancing customer engagement through a multi-channel approach.

Actions Taken:
✔ SEO Optimization: We optimized the website with targeted keywords, improved site speed, and enhanced mobile responsiveness to boost organic traffic.
✔ PPC Advertising: We launched high-converting Google Ads campaigns, focusing on long-tail keywords to attract pet owners actively searching for products.
✔ Social Media Marketing: We created engaging content, ran targeted social media ads, and interacted with customers to build brand loyalty.
✔ Content Marketing: We developed informative blog posts and video content to position Pets On Point as a trusted authority in pet care.

Challenges Faced:
🔹 Competitive Market: Larger retailers dominated search rankings, making it difficult to gain visibility.
🔹 Customer Trust & Retention: Building brand credibility and encouraging repeat purchases required consistent engagement and personalized marketing.
🔹 Optimizing Conversions: While traffic increased, fine-tuning the user journey to maximize sales took continuous testing and improvements.

Increase in ROAS

0 %

Growth in Revenue

0 %

Increase in Transactions

0 %

Through a data-driven and results-oriented strategy, 247 Digital Marketing helped Pets On Point achieve substantial growth in sales, website traffic, and customer engagement. By optimizing their digital presence and leveraging targeted advertising, we enabled them to stand out in a competitive market, attract new customers, and build a loyal customer base. Pets On Point is now well-positioned to scale its online business and continue its success in the pet supply industry.