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PROJECT DETAILS
A startup with big ideas received a big boost with our web design and performance marketing support.
Read on to discover how we increased sales for this exciting startup by almost 2,500%!
THE BRIEF
Wicked Gummy Co. came to us as an innovative and energetic startup, poised to launch their own brand of nutritional gummy supplements in a highly competitive space. The company needed to stand out from the competition online, with a strong and recognisable presence across web and social media platforms that fully integrated with their Amazon storefront.
Wicked Gummy Co. also needed wicked visibility online, with a fully optimized website that customers could find easily via organic search, and a high volume of traffic and sales generated through intelligent performance marketing.
Starting with the basics, we helped Wicked Gummy Co. develop their Shopify site, integrating a range of useful apps to ensure the site met all relevant requirements.
Carrying out extensive, in-depth keyword research for the brand alongside taking a deep dive into what their competitors were doing with SEO, we optimised Wicked Gummy Co.’s website for the top search terms in the market – invisibility was not an option.
In collaboration with their team, we went on to create a sophisticated performance marketing strategy designed to direct the most relevant traffic to the site using paid Facebook and PPC advertising, which included Google and Dynamic Search Ads (DSA), placed to target users further down the sales funnel.
In a nutshell? A complex and comprehensive performance marketing strategy, researched, implemented and optimised carefully with adjustments made based on initial results. No stone was left unturned in creating a unique and instantly recognizable online presence for an ambitious startup with challenging goals.
A/B testing the first two months – Identified key steps from the long account creation process to track and send meaningful data so the ad-platform algorithms could better optimize towards the main goal.
Building a marketing funnel – Did extensive audience and persona research based on the client’s insight and historical advertising performance data to improve ad targeting.
Extensive market research – Implemented audience segmentation strategies to test and analyze which audiences were driving the best results so we can scale.
Our work and impact on brands we work with
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