PROJECT DETAILS

Wicked Gummy Co

A startup with big ideas received a big boost with our web design and performance marketing support.

  • Wicked Gummy Co. needed help with generating web traffic and increasing sales in a crowded market
  • We helped them stand out from the competition with a winning performance marketing strategy
  • The brand is now reaping the benefits of a website converting at almost double the industry average

Read on to discover how we increased sales for this exciting startup by almost 2,500%!

THE BRIEF

Wicked Gummy Co.

Wicked Gummy Co. came to us as an innovative and energetic startup, poised to launch their own brand of nutritional gummy supplements in a highly competitive space. The company needed to stand out from the competition online, with a strong and recognisable presence across web and social media platforms that fully integrated with their Amazon storefront.

Wicked Gummy Co. also needed wicked visibility online, with a fully optimized website that customers could find easily via organic search, and a high volume of traffic and sales generated through intelligent performance marketing.

WHAT WE DID

Starting with the basics, we helped Wicked Gummy Co. develop their Shopify site, integrating a range of useful apps to ensure the site met all relevant requirements.

Carrying out extensive, in-depth keyword research for the brand alongside taking a deep dive into what their competitors were doing with SEO, we optimised Wicked Gummy Co.’s website for the top search terms in the market – invisibility was not an option.

In collaboration with their team, we went on to create a sophisticated performance marketing strategy designed to direct the most relevant traffic to the site using paid Facebook and PPC advertising, which included Google and Dynamic Search Ads (DSA), placed to target users further down the sales funnel.

In a nutshell? A complex and comprehensive performance marketing strategy, researched, implemented and optimised carefully with adjustments made based on initial results. No stone was left unturned in creating a unique and instantly recognizable online presence for an ambitious startup with challenging goals.

Our work with the brand resulted in key benefits that included

Increase in organic traffic
+ 0 %
Increase in online sales
+ 0 %
Increase in PPC sales
0 %

Challenge & goals:

Our work with Wicked Gummy Co. produced a range of positive results, including:
  • A whopping 726% increase in organic traffic to the brand’s site
  • A 2,461% increase in online sales over 12 months
  • Over 14,000 organic impressions in only four weeks
  • In excess of 30% organic CTR for relevant search terms

That’s why Jasmita was the perfect match for Wicked Gummy

Jasmita

  • Digital marketing
  • Facebook Ads
  • Most eCommerce brands want to see instant success, but testing and learning takes about 3-6 months if you’re new to Facebook Ads, or have run them before but lack quality structured data.

Strategies the expert used

01.

A/B testing the first two months – Identified key steps from the long account creation process to track and send meaningful data so the ad-platform algorithms could better optimize towards the main goal.

02.

Building a marketing funnel – Did extensive audience and persona research based on the client’s insight and historical advertising performance data to improve ad targeting.

03.

Extensive market research – Implemented audience segmentation strategies to test and analyze which audiences were driving the best results so we can scale.

Results

ROAS

Revenue

CAC

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