Lord and Taylor

Overview

Our client is a boutique e-commerce brand specializing in women’s jewelry, offering elegant designs for modern consumers. Despite having a strong product line, they struggled to scale due to low conversion rates and minimal average order value (AOV).

Challenges & Initial Hurdles

Before partnering with 247 Digital Marketing, the client faced:

Conversion Rate Below 1%: Despite steady traffic, sales were minimal.
AOV Under $10: Limited profitability even with paid campaigns.
Platform Constraints: Shopify setup lacked advanced upsell and personalization features.

The client needed a complete digital overhaul to compete in a saturated jewelry market.

Strategy & Implementation

247 Digital Marketing implemented a data-driven growth strategy:

AI-Powered Advertising
- Launched Google Shopping, Meta Ads, and retargeting campaigns targeting high-intent buyers.
- Used predictive bidding and audience segmentation to maximize ROI.
Conversion Rate Optimization (CRO)
- Designed high-converting product pages and checkout flows using behavioral analytics.
- Integrated one-click upsells and custom order bumps to boost AOV.
Personalization & Automation
- Built automated email sequences for abandoned carts and post-purchase upsells.
- Implemented personalized product recommendations based on browsing history.
Payment Gateway Diversification
- Added multiple gateways to reduce transaction declines and improve trust.

Results

Within 5 months, the transformation was extraordinary:

27X Increase in Conversion Rate
From <1% to an average of 29.9%–32.1%, driven by optimized funnels and targeted campaigns.
3X Increase in AOV
From $10 to $37.57, thanks to strategic upselling and bundling.

Revenue Surge
Monthly revenue skyrocketed from $3,000 to $674,653.96, with consistent growth across all months.

Key Metrics

Month	Sales	Gross Revenue	AOV
August	1,784	$143,077.01	$28.09
September	12,343	$547,073.40	$37.57
October	10,898	$674,653.96	$37.39

Summary

If the client had continued with their old setup, $100,000 in ad spend would have yielded 300 sales at $10 each ($3,000 revenue).

With 247 Digital Marketing’s optimized strategy, the same spend now generates 6,930 sales at $28.21 each ($195,495.30 revenue)—a 65X increase in gross revenue on the same advertising spend.

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