Women’s Cosmetics and Intimate Wear

Overview

Our client is a fast-growing e-commerce retailer specializing in women’s cosmetics and intimate wear. With a highly competitive market and a broad product range, they needed a strategy that could boost conversions, increase AOV, and maximize ROI without inflating ad spend.

Challenges & Initial Hurdles

Before partnering with 247 Digital Marketing, the client faced:

Low Conversion Rate: Averaging 2.3%, far below industry benchmarks.
Underwhelming AOV: At $29, limiting profitability despite steady traffic.
Platform Limitations: Existing Shopify setup lacked advanced upsell and automation capabilities.

The client wanted scalable growth and a data-driven approach to dominate their niche.

Strategy & Implementation

247 Digital Marketing deployed a comprehensive e-commerce growth strategy:

AI-Driven Ad Campaigns
- Launched Google Shopping, Meta Ads, and dynamic remarketing campaigns targeting high-intent buyers.
- Implemented predictive bidding and audience segmentation for maximum efficiency.
Conversion Rate Optimization (CRO)
- Designed high-converting product and checkout pages using behavioral analytics.
- Integrated one-click upsells and custom order bumps to increase AOV.
Automation & Personalization
- Built automated email flows for abandoned carts and post-purchase upsells.
- Personalized product recommendations based on browsing history.
Payment Gateway Diversification
- Added multiple gateways to reduce transaction declines and improve user trust.

Results

Within 6 months, the transformation was dramatic:

4X Increase in Conversion Rate
From 2.3% to an average of 8.7%, driven by optimized funnels and targeted campaigns.
2X Increase in AOV
From $29 to $60.67, thanks to strategic upselling and bundling.

Revenue Explosion
Monthly revenue surged from $250,000 to $2.96M, with consistent growth across all product categories.

Key Metrics

Month	Sales	Gross Revenue	AOV
July	31,583	$2,549,016.65	$51.30
August	33,329	$2,864,245.18	$53.43
December	25,687	$2,966,075.30	$60.67

Summary

If the client had continued with their old setup, $100,000 in ad spend would have yielded 8,721 sales at $29 each ($252,905 revenue).With 247 Digital Marketing’s optimized strategy, the same spend now generates 33,329 sales at $53 each ($1,766,437 revenue) a 7X increase in gross revenue on the same advertising spend.