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womens cosmetic

Overview

Our client is a fast-growing e-commerce retailer specializing in women’s cosmetics and intimate wear. With a highly competitive market and a broad product range, they needed a strategy that could boost conversions, increase AOV, and maximize ROI without inflating ad spend.

womens Cosmetic
womens cosmetic

Challenges & Initial Hurdles

Before partnering with 247 Digital Marketing, the client faced:

  • Low Conversion Rate: Averaging 2.3%, far below industry benchmarks.
  • Underwhelming AOV: At $29, limiting profitability despite steady traffic.
  • Platform Limitations: Existing Shopify setup lacked advanced upsell and automation capabilities.

The client wanted scalable growth and a data-driven approach to dominate their niche.

Strategy & Implementation

247 Digital Marketing deployed a comprehensive e-commerce growth strategy:

  1. AI-Driven Ad Campaigns
    • Launched Google Shopping, Meta Ads, and dynamic remarketing campaigns targeting high-intent buyers.
    • Implemented predictive bidding and audience segmentation for maximum efficiency.
  2. Conversion Rate Optimization (CRO)
    • Designed high-converting product and checkout pages using behavioral analytics.
    • Integrated one-click upsells and custom order bumps to increase AOV.
  3. Automation & Personalization
    • Built automated email flows for abandoned carts and post-purchase upsells.
    • Personalized product recommendations based on browsing history.
  4. Payment Gateway Diversification
    • Added multiple gateways to reduce transaction declines and improve user trust.

 

Results

Within 6 months, the transformation was dramatic:

  • 4X Increase in Conversion Rate
     From 2.3% to an average of 8.7%, driven by optimized funnels and targeted campaigns.

  • 2X Increase in AOV
     From $29 to $60.67, thanks to strategic upselling and bundling.

Revenue Explosion
 Monthly revenue surged from $250,000 to $2.96M, with consistent growth across all product categories.

womens Cosmetic

Key Metrics

Month Sales Gross Revenue AOV
July 31,583 $2,549,016.65 $51.30
August 33,329 $2,864,245.18 $53.43
December 25,687 $2,966,075.30 $60.67
womens cosmetic
Summary

If the client had continued with their old setup, $100,000 in ad spend would have yielded 8,721 sales at $29 each ($252,905 revenue).With 247 Digital Marketing’s optimized strategy, the same spend now generates 33,329 sales at $53 each ($1,766,437 revenue) a 7X increase in gross revenue on the same advertising spend.

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MAHA HOME
MAHA HOME
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Advanced Psychology Institute
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Wicked Gummy Co
Global Food Corp
Global Food Corp
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