Portfolio Case Study 247 Digital Marketing
Overview

Our client, a fast-growing e-commerce brand specializing in women’s cosmetics and premium undergarments, partnered with 247 Digital Marketing Agency to overcome stagnant growth and low conversion rates. Despite having high-quality products and a loyal offline customer base, their online store was underperforming, with poor ad ROI and minimal engagement.

The Client Needed
  • A conversion-focused strategy to boost online sales.
  • Advanced targeting to reach high-intent buyers.
  • Upsell and cross-sell optimization to increase Average Order Value (AOV).
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Challenges & Initial Hurdles

Before working with us, the brand faced:

  • Low Conversion Rate: Just 2.3%, despite steady traffic.
  • AOV Stuck at $29: Limited upsell opportunities.
  • High Cart Abandonment: Over 65%.
  • Underperforming Paid Ads: Poor targeting and low ROAS.

Strategy & Implementation

We deployed a multi-layered, AI-driven marketing strategy:

  1. E-Commerce Optimization:
    • Redesigned product pages with persuasive copy and high-quality visuals.
    • Implemented one-click upsell and order-bump features to maximize AOV.
  2. Paid Advertising (Google & Meta):
    • Built lookalike audiences and retargeting funnels for abandoned carts.
    • Launched dynamic ads showcasing trending cosmetics and lingerie sets.
  3. SEO & Content Marketing:
    • Targeted high-intent keywords like “luxury lingerie online” and “best women’s skincare products.”
    • Published blogs and guides to boost organic traffic.
  4. Email & SMS Automation:
    • Created personalized campaigns for abandoned carts and seasonal offers.
    • Integrated loyalty programs to drive repeat purchases.

Results

Within 6 months, the transformation was dramatic:

  • Conversion Rate: Jumped from 2.3% to 8.7%.
  • AOV: Increased from $29 to $60.67 (2X growth).
  • Revenue Surge: Monthly revenue grew from $252,905 to $1.76M on the same ad spend.
  • ROAS: Improved by 4X, making campaigns highly profitable.

Impact in Numbers:
If the client previously spent $100,000/month for $252,905 in revenue, post-optimization the same spend generated $1,766,437, a 7X increase in gross revenue.

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SM Green
Summary

This case study proves how 247 Digital Marketing Agency leverages AI-driven strategies, conversion optimization, and creative campaigns to transform e-commerce brands. For businesses aiming to dominate their niche and achieve exponential growth, we deliver results that speak for themselves.

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