Portfolio Case Study 247 Digital Marketing
Overview

A growing women’s jewelry brand, selling fashion-forward rings, necklaces, bracelets, and earrings, sought to expand its online presence and increase revenue. Despite having a curated product lineup, the brand struggled with low conversion rates, minimal repeat purchases, and underperforming ad campaigns.

In 2022, the brand came to 247 Digital Marketing Agency as a Shopify user, referred by a friend who had seen success with the agency. At the time, the store’s average conversion rate was under 1%, and the Average Order Value (AOV) was below $10, severely limiting revenue potential.

With over a decade of experience, 247 Digital Marketing leveraged its team of 50+ specialists in SEO, PPC, e-commerce marketing, web design, and conversion rate optimization, using AI-driven strategies to deliver measurable, scalable growth for the brand.

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Challenges & Initial Hurdles

The brand faced multiple hurdles before partnering with 247 Digital Marketing:

  • Extremely low conversion rates, causing high traffic to underperform.
  • Paid campaigns lacked precision targeting, resulting in low ROI.
  • Checkout flows were not optimized for mobile or seamless user experience.
  • No automated upsell or recurring purchase strategies, limiting repeat revenue.
  • Limited analytics and A/B testing to optimize campaigns in real-time.

These challenges prevented the brand from scaling efficiently, despite increasing ad spend and traffic.

Strategy & Implementation

247 Digital Marketing implemented a comprehensive growth strategy tailored to the brand’s goals:

  • AI-driven PPC campaigns on Google and social platforms to target high-intent buyers.
  • SEO and content marketing to increase organic visibility and attract quality traffic.
  • Conversion Rate Optimization (CRO) including redesigned product pages, mobile-first layouts, and improved checkout experience.
  • Upsell and recurring purchase funnels to increase AOV and customer lifetime value.
  • Data-driven A/B testing and analytics dashboards to refine campaigns, messaging, and creatives.

A dedicated client success manager guided the brand through implementation, providing real-time insights and strategy adjustments.

Results

Within five months, the brand achieved remarkable growth:

  • Conversion rates increased 27X, from under 1% to over 28%.
  • Average Order Value (AOV) tripled, rising from $10 to $33.66.
  • Monthly sales exceeded $500,000, sustained over several months.
  • Paid ad efficiency improved dramatically, turning the same ad spend into thousands of additional sales.
  • Upsell and recurring billing features contributed significantly to overall revenue growth.

For example, a $100,000 monthly ad spend that previously generated $3,000 now produced over $195,000, demonstrating the power of optimized campaigns and funnels.

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Summary

Through AI-powered marketing, conversion optimization, and automation, 247 Digital Marketing Agency transformed a modest women’s jewelry store into a high-performing e-commerce success. Their expertise in traffic acquisition, CRO, and customer journey optimization enabled scalable revenue growth and measurable ROI.

This case study demonstrates how 247 Digital Marketing turns underperforming stores into thriving, profitable businesses through data-driven strategies and continuous optimization.

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