YOUDH

Project Details

YOUDH Natural Oud Fragrances

YOUDH is a UK-based fragrance house specializing in 100% natural oud fragrances. Created as a response to the synthetic, toxin-filled perfumes dominating the market, YOUDH provides a pure, alcohol-free, and chemical-free alternative that prioritizes both luxury and well-being. While many brands falsely claim to offer healthy and natural products, YOUDH is committed to sourcing the rarest and rawest ingredients from nature to craft premium, hypoallergenic fragrances.

Objective

In the fast-evolving digital landscape, YOUDH faced difficulties in capturing the attention of modern fragrance enthusiasts. Traditional marketing strategies such as magazine placements and shop window displays were no longer sufficient. The brand needed a comprehensive digital approach to enhance visibility and drive sales in a highly competitive market.

The Challenges

At 247 Digital Marketing, we developed a dynamic social media strategy to enhance YOUDH's online presence and drive sales by leveraging two high-performing ad formats: Link Ads and Carousel Ads. Link Ads featured a clean, engaging image with a clear call-to-action, directing customers to explore and purchase YOUDH’s fragrance collection. Carousel Ads provided an interactive experience with multiple swipeable product images, each linking directly to its respective product page for a seamless shopping journey. By strategically timing the campaign for the pre-festival shopping period, segmenting the audience, and optimizing ad placements, we maximized visibility and traffic, positioning YOUDH as a leader in the natural oud fragrance market.

Increase Impressions

Increase Clicks

Conversions Sales Value

The strategic implementation of Link Ads and Carousel Ads led to remarkable results for YOUDH. Over a three-week period, the campaign generated significant brand awareness and customer engagement, translating into tangible sales and a solid return on ad spend.

By partnering with 247 Digital Marketing, YOUDH successfully bridged the gap between traditional luxury and modern digital marketing, proving that with the right strategy, even the most niche products can achieve mainstream success.