PROJECT DETAILS
PROJECT DETAILS
We developed a fully customised subscription model for a food retailer in just two weeks, generating over £100k+ in recurring revenue.
Read on to find out how we gave this hugely successful project a super-speedy turnaround
THE BRIEF
We were approached by a global food retailer at the onset of the coronavirus pandemic, as the brand were poised to launch their first ever UK online shop making canned goods accessible to people in self-isolation during the crisis – including an easy-to-use subscription service.
This well-established brand already had a well-functioning website, designed and developed by a partner agency using Shopify Plus. What they didn’t have was the in-house experience required to develop the high-performing online subscriptions service they needed – fast.
We were tasked with designing and building this smart subscriptions module, set within the existing system, that allowed users to easily set up the recurring payments and regular deliveries vital for those in self-isolation, or shielding.
Time was of the essence, as the brand needed to respond quickly to the evolving coronavirus crisis – so we didn’t hesitate to provide fast, expert support.
We went straight to the heart of the matter, designing, developing and implementing a fully customised subscriptions model built using a carefully chosen existing Shopify app with advanced functionality, in order to speed up the development process.
The first step was to carry out an in-depth review of the existing setup, allowing us to fully understand how a subscriptions service would work within the brand’s current systems. We used this data to create a detailed user and system flow, mapping out exactly how customers would interact with the subscription module, and the steps internal teams would take to fulfil orders.
We made sure that this module was fully integrated with existing product description pages, to ensure that users were able to create and pay for subscriptions of their favourite items quickly and easily.
A user login section was added to the site, allowing visitors to manage and update their subscriptions, deliveries and payments with ease, and integration with the existing payment system and processes allowed for a pain-free user experience.
We also linked the brand’s site to their fulfilment center and added a range of effective internal tools and processes for super-easy management.
Rigorous testing of the new subscriptions model was completed in a controlled environment, ensuring that everything was working like clockwork, before going live.
Finally, we completed the project by creating a sophisticated admin panel dashboard for full reporting and product management.
A/B testing the first two months – Identified key steps from the long account creation process to track and send meaningful data so the ad-platform algorithms could better optimize towards the main goal.
Building a marketing funnel – Did extensive audience and persona research based on the client’s insight and historical advertising performance data to improve ad targeting.
Extensive market research – Implemented audience segmentation strategies to test and analyze which audiences were driving the best results so we can scale.
Our work and impact on brands we work with
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