Examining the brand’s existing strategy, we quickly discovered that customers were predominantly buying single, low-cost items, resulting in low ROAS. Promoting product bundles quickly led to a sharp and sustained increase, in one simple step.

We then shifted focus to carefully crafting a Facebook ads funnel that generated highly relevant traffic to the Vitamasques site, nurturing non-converting product page visitors with a dynamic remarketing campaign further down the sales funnel, to leave no stone unturned.

We also introduced high-quality, high-performing Google Shopping ads to drive relevant traffic and sales directly from Google and, once we’d generated enough conversion data from these, created an intelligent and informed Smart Shopping campaign to increase conversion value further.

To guarantee success from every angle, Search and DSA campaigns were also introduced to mop up any users that evaded the Shopping ads.