How to Plan Your Advertising Budget and Calculate ROI

A powerful strategy for media buying is one of the most important tools a marketer can employ to increase brand visibility and audience engagement. One of the keys to an…

How to Optimize Your Pinterest Profile and Increase Traffic 20x

If you think you can do it all with a personal Pinterest account rather than a Pinterest business account, think again. Brands need access to the additional tools you get…

How to Protect Customer Data Privacy in Digital Marketing

Between safeguarding customer data privacy and hyper-personalization of audience experience, you can’t quite argue against the fact that modern digital marketing has become more complicated than before. And this is…

How to combine your SEO and affiliate marketing strategy: 5 top tips

Now that you understand the significant link between SEO and affiliate marketing, let’s look at how you can combine the two strategies for maximum digital marketing success. 1. Choose the…

7 Steps On How To Perform A Competitor Analysis

What Is A Competitor Analysis?  It’s exactly what it sounds like, which you’re probably not surprised by. You’re looking at everything your competitor is doing (at least, the stuff you…

Two big challenges digital marketers face

Most of the discussion on digital marketing is by industry outsiders looking in or by digital marketers indulging in geek speak with each other. Very little is talk of some…

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