Advanced Psychology Institute

Project Details

Advanced Psychology Institute

Advanced Psychology Institute specializes in innovative mental health therapy and counseling, integrating clinical expertise with research-backed methods to deliver comprehensive care. Their approach is based on Message-Centered Psychology, offering a combination of counseling, psychotherapy, psychosomatic treatment, nutritional guidance, health coaching, and medication management. The institute also provides specialized training and clinical supervision for mental health professionals to enhance their expertise and meet licensing requirements.

Objective

Despite their expertise and unique treatment methodologies, Advanced Psychology Institute faced challenges in reaching their target audience effectively. Traditional marketing methods were not generating sufficient client inquiries, and their online presence was limited. With increasing competition in the mental health space, potential clients struggled to discover their services. Additionally, the institute lacked an integrated digital marketing strategy to optimize lead generation, track engagement, and convert inquiries into appointments. Without digital marketing, their growth was stagnant, and they were unable to maximize their impact on the community.

The Challenges

247 Digital Marketing implemented a strategic digital marketing plan to boost the institute’s online visibility and client acquisition. We optimized their Google Business Profile to improve local search visibility and high-intent engagement. A complete revamp of their Google Ads campaigns was carried out, focusing on increasing click-through rates (CTR), reducing cost-per-click (CPC), and enhancing return on ad spend (ROAS). Additionally, we integrated marketing and sales tools to create a seamless flow of data, enabling accurate business reporting and ROI tracking.

The biggest challenge was navigating a highly competitive market with many remote mental health service providers. Ensuring that the ads targeted the right audience while maintaining cost efficiency required continuous optimization and testing. Additionally, setting up an integrated system for marketing and sales required aligning various tools and platforms to communicate effectively.

Clicks from Google Business

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Clicks from Google Ads

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Conversions from Google Ads

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Through our tailored digital marketing strategy, Advanced Psychology Institute experienced significant improvements in online visibility, lead generation, and client conversions. By leveraging data-driven insights and continuous optimization, they were able to attract more clients and establish a sustainable growth model. The integration of marketing and sales tools provided clear ROI tracking, ensuring efficient allocation of resources for long-term success.