To enhance Bid Export’s online performance, 247 Digital Marketing developed a multi-phase strategy focused on campaign segmentation, performance optimization, and audience targeting. We began by breaking down the inventory by car brands, allowing for a more efficient and strategic approach. Initially, we launched a broad vehicle auction campaign, grouping all car makes and models under 'New Inventory.' By analyzing performance metrics, we identified top-selling brands like Ford, Toyota, and Honda and segmented them into separate campaigns. This ensured better budget allocation, allowing us to focus resources on high-performing brands to drive stronger results.

To optimize performance, we implemented a Target Return on Ad Spend (tROAS) strategy, making data-driven bid adjustments to enhance cost efficiency and maximize conversions. By expanding vehicle auction campaigns across multiple platforms, we increased visibility in search queries, leading to higher engagement and conversion rates. Through extensive testing, we discovered that directing users to a 'build-a-model' page significantly improved engagement and lead generation. One of the key challenges was managing budget allocation across different car brands while ensuring the right audience was targeted. Through continuous data analysis and campaign refinements, we successfully optimized Bid Export’s digital marketing efforts for maximum impact.