Cameo

Project Details

Cameo

For over 20 years, Cameo Fence has been committed to providing a safer fencing solution for horses. Traditional fencing often leads to injuries from tangled wires or broken boards, but Cameo’s strong yet flexible fencing eliminates such risks. With high visibility, durability, and affordability, Cameo Fence offers a reliable and aesthetically pleasing solution for horse owners. However, despite their superior product, Cameo Fence faced challenges in reaching the right audience and growing their business online.

Objective

Before partnering with 247 Digital Marketing, Cameo Fence struggled with ineffective digital marketing strategies that failed to generate results. Their previous marketing agency lacked an understanding of their unique business needs, leading to poor communication and underwhelming performance. Their website was not optimized for conversions, their Google Ads campaigns were inefficient, and their SEO lacked a structured content plan. Additionally, their social media presence was inconsistent, limiting their ability to engage potential customers effectively. Cameo Fence needed a strategic digital marketing approach to increase brand visibility, enhance customer engagement, and drive sales.

The Challenges

247 Digital Marketing implemented a comprehensive strategy to elevate Cameo Fence’s online presence and drive high-quality leads. Our approach focused on optimizing their website for seamless conversions, restructuring Google Ads for better keyword targeting, and executing a robust SEO strategy with high-quality content, backlinks, and local SEO. Additionally, we leveraged social media marketing, using engaging visuals, educational content, and targeted ad campaigns on Facebook and Instagram to generate consistent leads.

To maximize retention and engagement, we introduced an email marketing strategy with valuable fencing insights and company updates while implementing remarketing tactics to re-engage potential customers. Despite challenges like optimizing ad spend, refining social media content, and building brand awareness, continuous testing and strategic adjustments allowed us to overcome these obstacles, ultimately delivering significant improvements in Cameo Fence’s digital performance.

Increased Website Conversions

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Engagement on Social Media

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Ad Performance

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Through a tailored digital marketing approach, 247 Digital Marketing transformed Cameo Fence’s online presence, resulting in increased visibility, higher engagement, and a steady influx of quality leads. By optimizing their website, refining ad campaigns, and implementing strong content and remarketing strategies, we helped Cameo Fence achieve measurable growth. Our success with Cameo Fence reinforces the power of strategic digital marketing in driving business success.