Carnegie Debate

Project Details

Carnegie Debate

Carnegie Debate is a leading provider of live online courses designed to enhance young minds through debate, chess, and coding. Founded by a Carnegie Mellon and Harvard Law School graduate, the institute employs professionally trained coaching teams from prestigious universities, including Yale, Brown, Villanova, and Carnegie Mellon. With students ranging from grades 2-10, classes are held via Zoom on weekday evenings and weekend mornings, ensuring accessibility and flexibility for learners. However, despite their high-quality educational offerings, Carnegie Courses faced significant challenges in reaching and enrolling new students.

Objective

Before leveraging digital marketing, Carnegie Courses struggled with limited online visibility, low conversion rates, and a lack of structured lead generation. Traditional word-of-mouth referrals were not enough to sustain business growth in an increasingly competitive e-learning market. The company also faced difficulties in effectively communicating its value proposition to parents and students, leading to lower-than-expected enrollments. Without a strong digital presence, their reach remained restricted, making it hard to scale and compete with well-established online learning platforms.

The Challenges

As 247 Digital Marketing, we implemented a strategic digital marketing campaign tailored to Carnegie Courses’ needs. We optimized the website with high-ranking keywords, improved on-page SEO, and enhanced content to drive organic traffic.

Additionally, we launched highly targeted Google and social media ad campaigns to attract prospective students and parents, ensuring maximum visibility in the digital space. Our social media marketing efforts focused on creating engaging content and running campaigns to enhance brand awareness and user engagement. Furthermore, we developed automated email sequences to nurture leads and convert them into enrollments effectively.

Despite our strategic efforts, we faced several challenges throughout the campaign. The highly competitive e-learning market required us to adopt aggressive digital strategies to stand out against well-established platforms. Another key challenge was gaining the trust of parents, as many were hesitant to choose an online learning platform over traditional tutoring services. Optimizing ad performance was another hurdle, as we had to refine PPC campaigns to minimize costs while maximizing conversion rates. Additionally, we had to address seasonal enrollment trends, ensuring consistent student sign-ups throughout different academic periods.

Increased Website Traffic

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Enrollment Rates

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ROI of on Paid Ads

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Through a well-executed digital marketing strategy, 247 Digital Marketing successfully transformed Carnegie Courses' online presence, significantly boosting enrollments and engagement. By leveraging SEO, PPC, and social media, we positioned Carnegie Courses as a top choice for parents and students seeking quality online education. The collaboration not only resulted in increased revenue but also strengthened the institute’s brand credibility in the competitive e-learning landscape.