PROJECT DETAILS

Developing the Inner You

We helped Developing the Inner You generate a high volume of sign-ups from a conversion optimised landing page.

  • Developing the Inner You came to us in need of a standalone landing page for their brand new online masterclass, fully optimised for conversions
  • Our work on the project resulted in an amazing 4,971% increase in site visitors and a whopping 579% increase in sign-ups within a few weeks
  • We also helped the brand enhance their existing setup, leading to more returning visitors and higher engagement

Read on to find out how we supported this energetic, empowering brand on their journey to improve conversion rates, make more sales, and enjoy an astounding increase in site traffic.

THE BRIEF

Developing the Inner You

Developing the Inner You run masterclasses in leadership skills, helping both organizations and clients achieve greater success by developing their inner selves. Bursting with positive energy, the brand believes that anything can be achieved through hard-work and self-belief, and assists their clients with networking and empowerment, allowing them to achieve results beyond their expectations.

The brand needed our support with developing a new landing page to generate leads and close sales for their brand new online masterclass.

We were on hand to help this confident, capable company achieve the sales results they deserved, in record time.

WHAT WE DID

Given the short deadline for the project, the focus on conversions, and the need for a range of integrations, we chose Wix as the best platform for the brand’s new landing page.

Using conversion optimization best practices, we went on to create a detailed wireframe for the landing page, along with showing the client a range of eye-catching and sales-focused designs to choose from.

Next, we built the page and converted it to HTML before linking to the Wix CMS, allowing the client to easily edit and manage the content after our involvement came to an end.  We went on to enable Eventbrite, Wix Customer Management and Ascend live chat, along with a range of other plug-ins, and tested each of these thoroughly in a controlled environment to ensure the page would go live without any glitches.

We also created a number of Wix automations to improve the user experience and minimise admin time.

Finally, we pushed the page live on a dedicated subdomain and linked to the main site via the navigation.

The whole process resulted in the creation of a dedicated landing page optimized for conversions along with a hugely improved user experience across the whole site.

Our work with the brand resulted in key benefits that included:

increase in sign-ups
+ 0 %
Increase Visitors
+ 0 %
Conversion Rate
0 x

The results

Our work with the brand resulted in key benefits that included:
  • A whopping 579% increase in sign-ups within a few weeks
  • A 4,971% increase in unique site visitors
  • A respectable 61% increase in average session duration
  • A 124% increase in returning visitors

That’s why Jasmita was the perfect match for Developing the Inner you

Jasmita

  • Digital marketing
  • Facebook Ads
  • Most eCommerce brands want to see instant success, but testing and learning takes about 3-6 months if you’re new to Facebook Ads, or have run them before but lack quality structured data.

Strategies the expert used

01.

A/B testing the first two months – Identified key steps from the long account creation process to track and send meaningful data so the ad-platform algorithms could better optimize towards the main goal.

02.

Building a marketing funnel – Did extensive audience and persona research based on the client’s insight and historical advertising performance data to improve ad targeting.

03.

Extensive market research – Implemented audience segmentation strategies to test and analyze which audiences were driving the best results so we can scale.

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Global Food Corp
Developing The Inner You
Developing The Inner You
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