Portfolio Case Study 247 Digital Marketing
Overview

Ecommerce Brand

A growing ecommerce brand in the lifestyle and consumer goods space offered a diverse range of products including energy drinks, snacks, pet supplies, electronics, home essentials, baby products, and gardening items. Despite steady growth, challenges existed in managing traffic spikes, optimizing conversions, and scaling ad spend effectively. With aspirations to dominate the niche and maximize revenue, the brand partnered with 247 Digital Marketing Agency, leveraging the agency’s AI-driven digital marketing strategies and full-suite service offerings.

At the start of the engagement, transactions occurred primarily through Shopify, with an average conversion rate of 3.2% and an average order value (AOV) of $27.95. While sales were consistent, scaling profitably during peak seasons like Black Friday was difficult, and friction existed in ad campaign performance, website optimization, and checkout conversions.

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Challenges & Initial Hurdles

The brand experienced inconsistent website traffic and low conversion rates, which limited revenue growth. Paid ad campaigns underperformed due to poor targeting, while organic search visibility was low. Suboptimal checkout experiences and limited marketing automation led to abandoned carts and missed opportunities for repeat purchases. Payment processing challenges also caused interruptions in sales flow.

Strategy & Implementation

 247 Digital Marketing Agency deployed a comprehensive growth strategy encompassing:

  • AI-powered PPC campaigns across Google and social channels to maximize ROAS and reduce wasted ad spend.

  • SEO optimization to enhance organic search visibility and target high-intent customers.

  • Conversion rate optimization through redesigned landing pages and checkout funnels.

  • E-commerce marketing automation to reduce cart abandonment and increase repeat purchases.

  • Multi-gateway payment integration to stabilize processing and reduce declined transactions.

A dedicated account manager guided the brand through advanced tools, ensuring full utilization of automation, CRM insights, and ad optimization features.

Results

Within three months of launching the strategy, key performance metrics improved dramatically:

  • Conversion rate increased from 3.2% to 22.4% – a 7X improvement.

  • Average order value rose from $27.95 to $33.36, representing a 1.2X increase.

  • Revenue growth exploded: on the same $100,000 monthly ad spend, monthly gross revenue increased from $2,508.90 to $234,253.92.

  • Enhanced website performance and AI-driven targeting reduced ad waste and maximized campaign efficiency.

The brand described the partnership with 247 Digital Marketing as “transformational,” noting not only the revenue growth but also the seamless onboarding, strategic insights, and hands-on support that helped scale confidently.

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Summary

Through strategic AI-driven marketing, technical optimization, and personalized account management, 247 Digital Marketing Agency turned operational hurdles into growth opportunities. The engagement demonstrates how a well-rounded, data-driven digital marketing strategy can multiply conversions, boost revenue, and establish long-term ecommerce success.

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