Energy Design Systems, LLC

PROJECT DETAILS

Energy Design Systems, LLC

Founded in 2001, Energy Design Systems (EDS), an industry leader in providing and implementing HVAC engineering and sales systems; and ground-breaking marketing programs for over 20 years. EDS serves manufacturers, distributors, and contractors associated with the HVAC industry in North America. EDS allows service contractors to operate their business from anywhere. With the help of Load Calculator and Home Auditor, the company has revolutionized the way of carrying out HVAC system calculations.

Objective

EDS approached 247 Digital Marketing to help them streamline their new user acquisition process using crucial engagement channels like Google and Facebook. Understanding the need for them to reach more new subscribers, 247 Digital Marketing started working on Google inventories using Performance Max strategies along with YouTube and Facebook.

The Challenge

A HVAC Software, EDS felt that they had maxed out their growth as they faced challenges acquiring new subscribers for their software. This problem magnified during post-covid sales, where it became difficult to capture more market share when compared to their competitors.

That’s not all. EDS did not have an internal team in place that could help them scale up their performance marketing efforts and bring the right sales opportunities.

Considering the pressing situation, EDS approached 247 Digital Marketing to help them set up performance marketing campaigns that result in new user acquisition.