Giggso

Project Details

Giggso

Giggso is a Michigan-based company that started as a social collaborative platform in the B2C space and later evolved into an actionable data intelligence platform in 2017. Specializing in AI-driven solutions, Giggso helps businesses across BFSI, retail, and healthcare sectors optimize decision-making by converting vast volumes of machine and human-generated data into actionable insights.

As a forward-thinking company, Giggso is committed to reducing complexity, improving clarity, and enabling smart business decisions through AI-driven innovations. Their platforms, Shay and Trinity, empower organizations with secure, scalable AI solutions, bridging the data-human divide and ensuring AI safety and compliance.

Objective

Giggso, despite offering advanced AI solutions, struggled with visibility, lead generation, and market positioning. Relying on traditional networking limited their reach in a competitive AI landscape. Without a strong digital marketing strategy, they faced low brand exposure, difficulty attracting high-intent prospects, and competition from larger players. Their unclear digital positioning further hindered differentiation, making it crucial to refine their value proposition and enhance their online presence.

The Challenges

Giggso, despite its advanced AI solutions, struggled with low brand visibility, ineffective lead generation, and a lack of clear digital positioning in a highly competitive market. Relying on traditional networking limited its growth, making it difficult to attract enterprise clients. Without a strong digital presence, Giggso faced challenges in standing out against larger, well-funded competitors and needed a strategic approach to increase its reach and credibility.

To address these issues, 247 Digital Marketing implemented a comprehensive strategy, optimizing Giggso’s website for SEO, enhancing user experience, and driving organic traffic. We created high-quality content, including blogs and whitepapers, to establish thought leadership while launching targeted PPC campaigns to attract enterprise clients. Strengthening Giggso’s social media presence and executing lead nurturing campaigns helped convert potential customers. Challenges included simplifying complex AI concepts, competing with industry giants, and optimizing ads for decision-makers, but our tailored approach positioned Giggso for digital success.

Increased Website Traffic

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Growth in Qualified Leads

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Higher Engagement on LinkedIn

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Through our digital marketing initiatives, Giggso experienced substantial growth in brand visibility, lead generation, and audience engagement. With an optimized digital presence, targeted advertising, and thought leadership content, Giggso successfully positioned itself as a trusted leader in AI-driven data intelligence solutions.

By partnering with 247 Digital Marketing, Giggso transformed its online presence and is now better equipped to compete in the evolving AI industry, leveraging digital marketing for sustainable growth and long-term success.