Online Shopping is a one-stop gift shop and lifestyle store offering a wide range of products. In addition to operating as a traditional family-owned newsagency selling newspapers, magazines, greeting cards, and Tattslotto, the store also provides an extensive collection of gifts, homewares, and high-quality, relaxed clothing and shoes. The store prides itself on beautifully curated merchandise within its large retail location in Sunbury.
As the digital marketing partner, 247 Digital Marketing implemented a structured approach to maximize ROI while maintaining cost efficiency. We do With the store’s low average order value (AOV), it was essential to minimize cost-per-click (CPC). We structured over 4,000 products into individual ad groups to ensure only the most relevant search queries triggered ads, improving conversion rates. By targeting high-intent searches, we ensured visibility for top-performing products. This selective approach enabled us to drive more qualified traffic while maintaining strict ROI goals. We implemented separate campaigns to cater to seasonal peaks while expanding visibility to broader but relevant audiences. This helped the store capitalize on high-demand periods without compromising profitability. To enhance customer engagement, we leveraged gifting campaigns that resonated with the target audience. By integrating personalized marketing strategies, we successfully increased customer acquisition while maintaining a cost-effective approach.
Through 247 Digital Marketing’s strategic and data-driven approach, Online Shopping significantly improved its online sales and customer engagement. By optimizing ad spend, targeting high-intent customers, and leveraging creative marketing techniques, we helped the store achieve remarkable growth while maintaining its desired ROI.
This case study highlights the importance of precision-driven digital marketing strategies in the competitive online retail space, demonstrating how a well-structured campaign can turn challenges into opportunities for business success.
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