Top Shelf Cabinet

Project Details

Top Shelf

Top Shelf Cabinets has built a strong reputation in Utah, offering high-quality cabinetry, countertops, and flooring solutions for both residential and commercial spaces. Specializing in custom-built cabinets, kitchen upgrades, and basement finishes, they have consistently delivered craftsmanship that blends functionality with aesthetic appeal. Despite their exceptional products and services, they faced challenges in reaching the right customers online. While they had a broad selection of high-end materials and expert craftsmanship, their digital presence was not effectively driving the inquiries and conversions they needed to grow.

Objective

Although Top Shelf Cabinets was creating premium, sustainable, and custom-made cabinets, their ideal customers were struggling to find them online. They had invested in paid ads, but the results were not translating into meaningful inquiries or sales. The competition in their industry was fierce, and without a strong local search ranking and optimized digital strategy, they were losing potential customers to competitors. People were actively searching for high-quality cabinetry, but their existing marketing approach was not connecting them with the right audience. They needed a solution that would not only increase their online presence but also ensure that every marketing dollar was being used efficiently to generate real business growth.

The Challenges

Rather than immediately diving into digital tactics, 247 Digital Marketing took a strategic step back to analyze the full picture. We conducted a comprehensive digital audit to assess their current performance, identify gaps, and uncover opportunities for improvement. We revamped their website’s SEO to improve visibility, ensuring that Top Shelf Cabinets ranked higher in local searches and appeared in front of customers actively looking for cabinetry solutions. We restructured their Google Ads strategy to eliminate wasted budget and drive higher conversion rates. By using Performance Max (PMax) campaigns, we refined audience targeting to focus on homeowners and businesses genuinely interested in custom cabinetry. Digital marketing success isn’t just about launching campaigns—it’s about continuous improvement. We monitored performance data, refined targeting, and adjusted ad spend to ensure maximum efficiency.

One of the biggest challenges was cutting through the noise in a competitive industry. Larger home improvement retailers had a dominant digital presence, and overcoming their market share required precision targeting and data-driven decision-making. By refining ad placements and leveraging high-intent keywords, we helped Top Shelf Cabinets capture the attention of the right customers at the right time.

Increase in organic traffic

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Return on ad spend

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Increase in overall sales value

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Through a well-executed digital marketing strategy, 247 Digital Marketing transformed Top Shelf Cabinets’ online presence, turning their website and ad campaigns into powerful lead-generation tools. By optimizing their SEO, refining their ad targeting, and continuously improving performance, we helped them significantly increase traffic, engagement, and revenue.

This case study demonstrates how a tailored, data-driven approach to digital marketing can elevate a business in a competitive industry. If you’re looking to grow your online presence, drive more leads, and maximize your marketing ROI, 247 Digital Marketing is here to help. Let’s take your business to the next level!