Verivolt

Project Details

Verivolt

Verivolt is on a mission to help customers electrify the world. Electrification is reshaping energy, transportation, and innovation, and Verivolt has been at the forefront of addressing real and immediate sensing challenges. Since its inception in 2008, the company has focused on developing advanced power monitoring platforms for medium and high voltage applications. With a team of highly skilled professionals, Verivolt has optimized its products across accuracy, bandwidth, isolation, measurement range, and output type. Their product portfolio includes current sensors, voltage sensors, and isolators, catering to various industries requiring precision power monitoring solutions.

Objective

Despite Verivolt’s innovative approach and high-quality products, the company struggled to reach its target audience effectively. The absence of a strong digital presence meant missed opportunities in brand awareness, customer engagement, and lead generation. Traditional marketing efforts were no longer sufficient to compete in a rapidly evolving market. Without digital marketing, Verivolt faced challenges in demonstrating its industry expertise, educating potential clients on complex electrical sensing solutions, and generating consistent inbound leads. The lack of strategic online visibility hindered the company’s growth, making it difficult to establish authority in the electrification industry.

The Challenges

247 Digital Marketing implemented a tailored digital strategy for Verivolt, focusing on content enhancement, omnichannel marketing, data-driven personalization, and real-time engagement. We developed explainer videos, webinars, and case studies to simplify complex technical concepts, ensuring better customer education. By maintaining a seamless brand presence across social media, search engines, and industry forums, we boosted visibility and engagement. Leveraging customer data, we personalized campaigns to recommend solutions based on specific energy usage patterns. Additionally, interactive demos, live chat, and virtual consultations provided instant support, enhancing decision-making for potential customers.

Despite challenges like establishing credibility in a niche market, simplifying complex electrical sensing concepts, and competing with well-established brands, we successfully maintained engagement while ensuring technical accuracy.

Increased Website Traffic

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Engagement on social media

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Growth in lead conversions

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By implementing a strategic digital marketing approach, 247 Digital Marketing successfully transformed Verivolt’s online presence. The tailored campaigns increased brand awareness, drove engagement, and generated high-quality leads. The combination of educational content, omnichannel marketing, and real-time customer interactions positioned Verivolt as a thought leader in the electrification industry. As a result, Verivolt now enjoys a stronger market presence, enhanced credibility, and improved customer acquisition through digital channels. Through our collaboration, Verivolt has not only expanded its reach but also established itself as a go-to solution provider in electrical sensing. The success of this case study underscores the power of digital marketing in driving growth and brand recognition in specialized technical industries.