2. Get Approved

OpenAI reviews your application and issues secure HTTPS endpoint credentials for submitting your product feed. 

3. Choose a File Format

Select the format that best fits your technology stack: CSV, TSV, XML, or JSON. 

4. Build Your Feed with Required Fields

Include the following mandatory attributes: 

• id – Unique product identifier 

• title – Conversational product title (≤150 characters) 

• description – Natural-language description (≤5,000 characters) 

• link – Product URL 

• image_link – Primary image URL 

• price – Current price 

• availability – Stock status 

• inventory_quantity – Units available 

• enable_search – true/false 

• enable_checkout – true/false 

Optional fields such as promotions, reviews, Q&A, variants, and store policies can further improve your visibility and relevance in ChatGPT’s rankings. 

5. Validateand Upload 

Run validation checks, submit your feed, and set up automatic refresh cycles every 15 minutes to keep your catalog up to date. 

6. Monitor Performance

Track key metrics like impressions, click-through rate (CTR), and conversions to understand how your products perform inside ChatGPT Shopping. 

4.3 Enabling Instant Checkout 

Instant Checkout enables users to complete purchases directly inside ChatGPT fast, secure, and seamless. 

You can enable it in two ways: 

If You Use Stripe 

Activate Agentic Commerce with just one line of code. 

If You Use a Different Payment Processor 

You can still participate without rebuilding your backend by using: 

• Stripe’s Shared Payment Token API, or 

• The Delegated Payments Specification 

Both options allow you to maintain your existing customer relationships, fulfillment workflows, and payment systems while enabling native checkout inside ChatGPT. 

5. Ecommerce SEO Strategies to Maximize Visibility in ChatGPT Shopping

To win inside ChatGPT Shopping, your product content must do more than rank it must communicate clearly. ChatGPT favors products that are helpful, context-rich, and easy to understand. Here are the essential optimization strategies every merchant should follow: 

1) Write Conversational, Intent-Driven Titles 

Traditional SEO: “Nike Air Zoom Pegasus 40” 
ChatGPT-Optimized SEO: “Nike Air Zoom Pegasus 40 Men’s Lightweight Running Shoes for Long-Distance Comfort” 

This enriched title helps ChatGPT understand the use case, fit, and intent boosting your chances of being recommended for relevant queries. 

2) Enrich Descriptions with FAQ-Style Answers 

ChatGPT favors structured clarity. Adding FAQ blocks improves semantic relevance and addresses the questions shoppers commonly ask. 

Example: 

• Q: Is this waterproof? 
  A: Yes, it features a Gore-Tex upper for all-weather protection. 

• Q: How long is the break-in period? 
  A: Most runners feel fully comfortable after 2–3 runs. 

This format gives ChatGPT ready-made responses to use in recommendations. 

3) Highlight Trust Signals 

Social proof increases confidence, and ChatGPT uses these signals to assess product quality. Include: 

• Return and refund policies 

• Review ratings 

• Shipping timelines 

• Stock levels 

• Warranty information 

The clearer your trust signals, the more likely ChatGPT is to surface your product for queries like “reliable,” “top-rated,” or “best-reviewed.” 

4) Provide Complete Variant Data 

Variant completeness is critical. ChatGPT needs accurate metadata to recommend the correct color, size, or material. 

• Include all variants in your feed or structured data 

• Use item_group_id to link related SKUs 

• Avoid orphan variants with missing information 

A complete variant tree improves recommendation consistency and relevance. 

5) Refresh Your Data Frequently 

ChatGPT penalizes stale or inconsistent information. Keep these elements up to date: 

• Price 

• Sale price 

• Stock levels 

• Variant availability 

• Shipping timelines 

Once your feed is active, refresh at least daily ideally every 15 minutes. Fresh data signals reliability and boosts both visibility and user trust. 

6. Technical Submission Examples (New Set)

Below are updated examples showing how merchants can format and submit product feeds to ChatGPT using CSV, JSON, and a sample cURL upload request. 

CSV Example (New Product Example) 

id,title,description,link,image_link,price,availability,inventory_quantity,enable_search,enable_checkout,brand,product_category,color,size 
SKU98765,Premium Bamboo Bath Towel,”Ultra-soft, fast-drying bamboo towel ideal for sensitive skin”,https://store.com/p/SKU98765,https://store.com/images/SKU98765.jpg,”29.50 USD”,in_stock,120,true,true,SoftWeave,”Home & Garden > Bath”,”Ivory”,”Large” 

JSON Example (New Product Example) 

{ 

“id”: “SKU98765”, 

“title”: “Premium Bamboo Bath Towel”, 

“description”: “Ultra-soft, fast-drying bamboo towel ideal for sensitive skin”, 

“link”: “https://store.com/p/SKU98765”, 

“image_link”: “https://store.com/images/SKU98765.jpg”, 

“price”: “29.50 USD”, 

“availability”: “in_stock”, 

“inventory_quantity”: 120, 

“enable_search”: true, 

“enable_checkout”: true, 

“brand”: “SoftWeave”, 

“product_category”: “Home & Garden > Bath”, 

“color”: “Ivory”, 

“size”: “Large” 

} 

Example Upload (cURL)  

curl -X POST “https://{openai-merchant-endpoint}/feeds/upload”  

  -H “Authorization: Bearer {YOUR_API_KEY}”  

  -H “Content-Type: application/json”  

  –data-binary @bamboo_towel_feed.json 

White-Label Opportunities for Digital Agencies 

The rise of ChatGPT-driven eCommerce has created a major gap in the agency landscape: most agencies lack the internal expertise, tools, and processes needed to optimize for ChatGPT, AI search, product feeds, and Instant Checkout. 

This is where white-label eCommerce SEO services deliver real value. 

A white-label partner enables agencies to offer complete ChatGPT eCommerce SEO solutions without hiring new staff, building complex technical workflows, or mastering product feed systems. The partner handles implementation and execution, while the agency retains full client ownership and controls pricing. 

What a White-Label Partner Handles 

• Product feed creation and optimization 

• Ongoing feed management and troubleshooting 

• ChatGPT discovery optimization 

• Structured data and schema implementation 

• Instant Checkout setup (Shopify, Etsy, and future platforms) 

• AI search performance tracking and reporting 

Service Packages Agencies Can Offer 

• ChatGPT Discovery Optimization 

• Product Feed Setup & Management 

• Full AI Commerce Stack (including Instant Checkout) 

• AI eCommerce SEO Services 

This model allows agencies to scale faster, improve client outcomes, and enter the AI commerce space immediately without any internal overhead. 

What’s Next for ChatGPT Shopping Revenue in 2026 

Product visibility in ChatGPT is not a future opportunity it’s happening now. 

ChatGPT’s shopping discovery feature and Instant Checkout are already live on platforms like Etsy, with Shopify rollout underway. The ecosystem is active and ready. 

The question is not if ChatGPT will become a major shopping channel. 

It already is. 

Brands that act early by implementing product feeds, structured data, AI search optimization, and checkout readiness will capture a disproportionate share of this new traffic. Those who delay will be forced to play catch-up. 

What to Do Next 

For eCommerce brands: 
Start with a ChatGPT SEO audit to assess site accessibility, structured data quality, and feed readiness. 

For digital agencies: 
Partner with a white-label provider to instantly expand into AI eCommerce SEO services without additional hiring or training. 

The AI shopping revolution has already begun.