Sculpting an effective digital marketing strategy means having a solid understanding of all areas of digital marketing and how best to make them work together. We’ll cover digital marketing strategy on a broad basis and hone in on the areas that are most likely to help your business grow.

Search engine optimisation lies at the core of many successful digital marketing strategies. All about helping users find your business when they need it, SEO is part art, part science. We’ll teach you best practice and equip you with the knowledge to take a forward-thinking approach to this ever-evolving discipline.

Pay per click advertising provide a wealth of opportunities for businesses at all stages of their online growth to build audiences and drive new conversions. The idea is that you should get more money back than you put in, and we’ll teach you how to achieve that across the vast number of platforms now available to you

Digital PR is all about crafting stories and content that help you achieve features in and links from the publications relevant to you and your customers. We’ll teach you how to craft powerful messages for maximum reach, with examples of successful (and non-successful) campaigns for inspiration.

Conversion Rate Optimisation (CRO) is all about turning traffic into customers. By encouraging users to take the journey you want them to take, you can drive more sales and better results overall. We’ll teach you how to analyse your website’s conversion rate, where to spot opportunities for improvement and how to run valuable experiments throughout the conversion funnel.

Understanding how your digital marketing is performing means investing in data. For most businesses, this means using a platform like Google Analytics to see how your site is attracting traffic and what that traffic does – spotting opportunities for improvement therein. We’ll show you how to conduct deeper analysis for advanced insight.